A school for architects with a brand, website and voice of its own

Escola Sert is the training centre of the Col·legi d'Arquitectes de Catalunya (COAC): courses, postgraduate and other programmes for architects, in one of the most creative areas of Barcelona and with a rating of 4.3 out of 5 for the excellence of its training. A school like that deserved an image and a digital presence to match.

COAC wanted Escola Sert to have an online presence of its own, independent and well defined: a good user experience, an attractive graphic approach and valuable content for the architects who visit it.

That called for three things at once: modernising the school's image, building a website that reflected it and filling it with content that built community, so that Escola Sert became the agora and reference point of the debate on training in architecture and urban planning.

We started with the brand. We redesigned the school's identity with a flexible, powerful graphic system that speaks directly to architects: clean strokes that play with white, black and the range of greys, and that set an order which leads to a state-of-the-art website.

Then we conceptualised, designed and built the new website. Its simplicity plays on less is more so that navigation is comfortable, without giving up a cutting-edge design, which is the school's hallmark of quality.

And we take care of content and digital strategy: promoting the training offer through digital marketing initiatives, producing quality content made by architects for architects, managing social media, activation and communication campaigns, tracking metrics and improvements to increase performance, and a semantic intelligence and SEO service so that the training offer is found in search engines and in AI answers. Plus monographic publications in book form.