A website that gets better month after month, instead of aging

We don't disappear after launch: we measure, maintain and improve together with you, month after month.

01The approach

Launching is the beginning.

A website that isn't measured stagnates. We don't optimize by intuition or trend: we start from real data: what happens, where and why. And we prioritize what really moves the needle. First the data; then the change.

Every cycle we measure, decide with you what's worth doing, and ship it. Small changes made with judgment beat heroic redesigns — and every one of them is logged.

THE CHANGELOG

BAKING… MONTH 06/6✓ 6 MONTHS RUNNING

SAMPLE LOG · FIGURES ARE ILLUSTRATIVE

MONTH 01

Dashboard up and running

MONTH 02

The homepage, faster

MONTH 03

Forms people don't abandon

MONTH 04

Security and dependencies up to date

MONTH 05

Four new help pages

MONTH 06

The quarter's plan, rethought with you

MONTH 07

Decided with you

MONTH 01Dashboard up and running — fix: inherited broken links · measurement baseline ready
MONTH 02The homepage, faster — lcp: 2.4 s → 1.6 s (sample)
MONTH 03Forms people don't abandon — drop-off: −18% after the A/B test (sample)
MONTH 04Security and dependencies up to date — AA audit repeated: no regressions
MONTH 05Four new help pages — internal search exits: what people couldn't find
MONTH 06The quarter's plan, rethought with you — priorities: from your data, not from a generic list
02The rhythm

Measure, decide, improve, report. Then start again.

Support isn't a bank of hours: it's a rhythm with judgment.

FIRST

Measure

We review the dashboard: what the last cycle moved, and what your data says now.

NEXT

Decide with you

Which improvement is worth it now — prioritized alongside your team, not in our backlog.

THEN

Improve

We ship what was decided, with maintenance and security kept up to date underneath.

AT THE CLOSE

Report

What changed, what it moved and what comes next — in plain language, so anyone can follow it.

THE CYCLE REPEATS — AT WHATEVER PACE WE AGREE

03What's included

What you get, specifically.

Everything at its own pace — one we agree with you, not one we impose.

ALWAYS UP TO DATE

Evolutionary maintenance and security

Dependencies, backups and patches without you having to ask.

EVERY CYCLE

Dashboard and metrics report

What each cycle moved, in plain language — no vanity metrics.

Improvements prioritized with you

Small evolutions that come out of your data — like the ones in the log above.

WHEN IT'S TIME TO RETHINK

Priority review

The plan is rethought with what we've learned — not inherited out of inertia.

WHEN IT'S NEEDED

Training for your editorial team

So the site becomes more and more yours and less ours.

04In production

Websites that have been improving in production for years.

Main lobby of Hospital Sant Joan de Déu Barcelona, with a sculpture of red and purple arches over the wooden floor, the information desk in the background and coloured skylights in the ceiling.

The Sant Joan de Déu website, worthy of its patients

Healthcare & research

Two professionals from Hospital Sant Joan de Déu smile at the camera in a bright waiting room: one wearing a gown printed with children's drawings and the other in a white coat with arms crossed.

A training e-commerce that changed platforms without ever stopping selling

Healthcare & research

05Frequently asked questions

What people ask after launch.

SHALL WE CARRY ON AFTER LAUNCH?

Let's talk

If your website is already live — whether we built it or not — tell us what worries you and we'll come back with a first read. Even if you don't hire us.