Goals, metrics and a roadmap that gets delivered

Before we build anything, we agree on where you want to get to and how we'll measure it. Fewer promises. More results.

01The approach

Before the what, the why

Plenty of projects start with the tool or with the redesign. We start with the uncomfortable question: what has to change in your business for this website to be worth it? Everything else is decided from there.

We research your users, your market and your data. We put the priorities in order with you and come up with a roadmap your team can make its own. A roadmap that gets executed, not filed away.

THE ROADMAP

Goals
Research
Prioritization
Roadmap
Measurement
  1. 01GoalsWK 0–3✓ kpi: defined · ✓ goals: agreed
  2. 02ResearchWK 2–6✓ interviews: done · ✓ analytics: audited · ✓ market: mapped
  3. 03PrioritizationWK 5–7✓ impact/effort: plotted · ✓ quick wins: ready
  4. 04RoadmapWK 7–9✓ phases: closed · ✓ owners: assigned
  5. 05MeasurementWK 9–12✓ scorecard: live · ✓ report 01: sent
  • A SHARED NORTH STARWe agree on what has to change and how we'll know it's working.
  • DECISIONS IN ORDERWe prioritize whatever unblocks the next stretch.
  • STRETCHES THAT OVERLAPResearch, definition and delivery move forward in parallel.
  • A LIVING ROADMAPWe review the schedule with you, based on the scope and what we learn.
02The starting point

Where do you start? It depends: here's how we decide.

We decide it with you, with explicit criteria, by impact, not by urgency.

YOU'RE STARTING FROM SCRATCH

Foundational strategy

No website, no brand, no prior data. We define goals, audience and architecture from the ground up.

YOU ALREADY HAVE TRACTION

Optimization strategy

There's already a website, analytics and data to work with. We prioritize on what works (and what doesn't).

They're not mutually exclusive: it's almost always a mix. The starting point is set by your situation, not by a template.

03What's included

What you take away, specifically.

Documents and decisions that get used, not slides. No small print.

  • WHERE ARE WE GOING?

    Goals document

    Business goals and KPIs. One primary metric, agreed with your team.

  • WHAT DO WE KNOW?

    Findings report

    Users, market and current analytics — what we know and what we don't.

  • WHAT COMES FIRST?

    Priority matrix

    Prioritization: what we do now and what can wait.

  • WHEN AND WHO?

    Phased roadmap

    Phases, effort and owners. The one you see above, with your data.

  • IS IT ON TRACK?

    Scorecard

    Measurement model and a shared dashboard — so you know whether the plan is being met.
04Projects

None of this is theory: it's already in production.

Main lobby of Hospital Sant Joan de Déu Barcelona, with a sculpture of red and purple arches over the wooden floor, the information desk in the background and coloured skylights in the ceiling.

The Sant Joan de Déu website, worthy of its patients

Healthcare & research

Two container ships berthed at a terminal at dusk, loaded with colourful containers, beneath the booms of several lit gantry cranes; no people can be made out.

From 55 scattered digital spaces to one ecosystem: seven years as the Port of Barcelona's digital partner

Logistics & infrastructure

SHALL WE START WITH THE PLAN?

Let's talk

Tell us where you want to get to and we'll send you back a first take, a goal, a metric and a realistic route. Even if you don't hire us.