Judgment,
in writing

LÁMINA — Clear water lets you see every last stone on the bottom; so does a good text (DB/AI).

Narrative and content · 4 November 2026 · 8 min

Plain language is now law, an ISO standard and a central issue for the RAE. AI writes without mistakes, but deciding what to say, to whom and why is still editorial work.

LÁMINA — Every town lights the same fireworks; only one looks like itself (DB/AI).

Design & UX · 3 November 2026 · 7 min

AI-made festival posters and prompt-built landing pages all look alike. Doing things well still matters, but what sets work apart now is judgement and specificity.

LÁMINA — A colossal ship with one person at the helm: AI multiplies what gets produced, but setting the course and answering for it is still our job. Illustration generated with AI

Applied AI · 2 November 2026 · 11 min

Four sentences we hear every week assume AI makes what you buy from an agency cheaper. Producing does get cheaper; deciding, reviewing and answering for the result does not.

LÁMINA — In a well-kept lighthouse, the logbook says the same thing every night, and that is the good news (DB/AI).

How we work · 29 October 2026 · 8 min

A Drupal website without maintenance doesn't break overnight: it falls behind with every security update left unapplied. Here is its story, and what changes on 9 December 2026.

LÁMINA — Moving a cord takes one gesture. Moving the stone, once it is set, takes a lot more. Illustration generated with AI

Design & UX · 5 October 2026 · 8 min

Weeks of discussion about grey boxes can look like a delay. On a large web project it is time well spent: what gets decided there does not have to be redone in code.

LÁMINA — The agents may be ready; nothing moves until someone on the team opens the gate. Illustration generated with AI

Applied AI · 5 October 2026 · 11 min

We have turned our Drupal engineering methodology into a system that AI agents run step by step, with our rules and our team deciding at every critical point.

LÁMINA — Each block is different. Whether they form a bridge depends on those who keep them aligned. Illustration generated with AI

How we work · 5 October 2026 · 8 min

Coordinating the team and looking after the relationship with you is a job almost nobody sees. This is how our project managers do it on complex web projects.

LÁMINA — The door exists. Whoever built it didn't think of everyone who would need to open it. AI-generated illustration

Accessibility · 5 October 2026 · 10 min

Accessibility law leaves many companies out, but the barriers on their websites remain. People who hit them don't speak up: they close the tab and buy somewhere else.

LÁMINA — From the outside, it sometimes looks good. AI-generated illustration

Strategy · 22 September 2026 · 9 min

When buying digital projects, the only number anyone says out loud is the one that rejects the proposal. Why it happens, what it costs later and five phrases to negotiate with an agency on scope, not price.

LÁMINA — Four in ten US desk workers received AI-made work last month that looked polished and was empty (DB/AI).

Strategy · 21 September 2026 · 15 min

The AI apocalypse makes for great headlines, but the damage your organisation is already paying for has another name: work generated with AI and passed along with nobody reading it or answering for it.

LÁMINA — Nobody comes to the spring, but the water reaches everywhere: that is how your website works today (DB/AI).

Strategy · 14 September 2026 · 11 min

The website hasn't died: it has changed jobs. More and more it is read to answer somewhere else, and since it is still measured by arrivals, the better it does the new job, the worse the dashboard looks.

LÁMINA — Choosing a platform is deciding which doors you want to be able to open in ten years' time. AI-generated illustration

Strategy · 10 September 2026 · 10 min

Nine out of ten websites we build use Drupal. Ours does not. Choosing a platform is two decisions disguised as one, and we explain both with the questionnaire we apply before recommending.

LÁMINA — The knowledge that matters is not in the manuals: it is in the air, among the people who share it.

Strategy · 10 September 2026 · 9 min

AI has turned access to information into a commodity. The advantage shifts to judgement, which cannot be downloaded: it is built by sharing experience in person. IAHub Barcelona is the example.

LÁMINA — Everything the organisation knows is in the orchard; what actually gets published fits in one basket (DB/AI).

Narrative and content · 10 September 2026 · 12 min

94% of large organisations say they produce expert content, but only 3% get their experts to take part. It isn't a lack of willingness: it's a process design failure, and there is a way out.

LÁMINA — The click still runs through the search engine, but each website gets a smaller share: it hasn't disappeared, it's become competitive (DB/AI).

SEO and performance · 24 August 2026 · 14 min

In Spain, organic search has lost 11 points of share in a year, but that traffic hasn't gone to AI. The click hasn't disappeared: it's become competitive.

LÁMINA — The ladder of the craft: judgment at the top is built on the rungs below. Illustration generated with AI.

Strategy · 17 August 2026 · 7 min

AI amplifies the judgment of senior profiles. Using it to eliminate junior jobs means liquidating the pipeline your next leaders will come from.

LÁMINA — Every stone is correct and every stone is the same; the paths only lead to the one that is different (DB/AI).

Narrative and content · 25 June 2026 · 7 min

AI has filled the web with correct, interchangeable text. Why a human voice —different, brave and divergent— is today the most memorable, and what travels best through Google and AI answers.