Structure and navigation that make sense at first glance
We organize content around how your users search for it and how search engines read it. Fewer lost clicks. More chances of being found.
Good order goes unnoticed. Disorder doesn't.
When a website makes sense, nobody thinks about its structure. When it doesn't, nothing else matters: people can't find anything. Information architecture decides what exists, what it's called and where it lives — before anyone argues about a single pixel.
We work from an inventory and from data: what content exists, how people search for it and which names they actually understand. The structure is validated with users, not in a meeting room.
THE SITEMAP
SORTING… 00/14✓ 14/14 IN PLACE
New site or an existing website? It changes the starting point.
We decide it with you, using explicit criteria. By how people search, not by the org chart.
THE ORG CHART SAYS
PEOPLE SEARCH FOR
Corporate Communications Department
Press room
Solutions and Capabilities Catalogue
What we do
Customer Support and Service
Help
Corporate Publications and Documentation
Guides and resources
Human Resources · Talent Acquisition
Work with us
What you take away, specifically.
Five deliverables meant for building — not for filing away.
Research report
USERS
Research with users and teams: how they really search.
Taxonomy and content model
STRUCTURE
Categories, tags and fields for every content type, ready to implement in the CMS.
Navigation map
SITEMAP
The full tree: levels, names and paths. The one you see above, with your content.
Wireframes for the key templates
TEMPLATES
The structure of each template before designing: what goes where, and why.
Validation report
TREE TEST
Tree testing and task testing with users: the structure is signed off on evidence, not by consensus.
Structures already carrying real traffic.
SHALL WE PUT IT IN ORDER?
Let's talkTell us what your people need to find and we'll send back a first structure sketch, a navigation map to get the conversation started. Even if you don't hire us.