From Rapid Results Institute to RE!NSTITUTE

We renewed the brand and digital ecosystem of one of the world's most innovative NGOs — new name, new narrative and new visual expression.

Cliente
RE!NSTITUTE
Sector
Institutional & Corporate
Periodo
2020–2021
Servicios
Conceptualización y Diseño · Desarrollo Web
Close-up of a crumpled metallic sheet with iridescent reflections in orange, blue, violet and green.
RE!NSTITUTE — BarcelonaCaso de éxito
01The context

Who is RE!NSTITUTE

RE!NSTITUTE is an NGO with a presence in 28 countries and more than 25 years of history, with a unique approach: resolving conflicts through the co-creation of projects in which everyone involved takes an active part.

02The challenge

Renewing an NGO inside and out

The goal was to carry the renewal of one of the world's most innovative NGOs across two fronts at once: its brand and its digital ecosystem. Everything had to explain, simply and directly, how its model works and help generate new alliances.

03The solution

New name, new narrative, new ecosystem

We collaborated with BooDesign (Mexico) on the creation of the new brand: new name, new narrative and new visual expression. That's how Rapid Results Institute became RE!NSTITUTE.

On that foundation we built a digital ecosystem tailored to the usability needs we identified, with a visual identity that explains simply, powerfully and directly how the organisation works and helps generate alliances with governments and international foundations, capturing new challenges from civil society and States.

Black-and-white photo of a group of five people in a forest joining their hands high in a group high five.
Co-creation, at the heart of RE!NSTITUTE's new narrative
04The results

A brand worthy of its impact.

RE!NSTITUTE launched a new brand and digital ecosystem, with its own narrative and imagery.

«Nos han entregado una página web preciosa que ha superado todas nuestras expectativas. Son eficientes, proactivos y de gran ayuda. ¡Gracias DB!»
Chief Impact Officer · Echo Collins-Egan · RE!NSTITUTE
05The project in pictures

How it turned out.

  • La web de RE!NSTITUTE hoy
  • El impacto en cifras
  • Los proyectos

¿EL SIGUIENTE CASO ES EL TUYO?

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